﴿ قَالَ يَٰقَوْمِ أَرَهْطِىٓ أَعَزُّ عَلَيْكُم مِّنَ ٱللَّهِ وَٱتَّخَذْتُمُوهُ وَرَآءَكُمْ ظِهْرِيًّا ۖ إِنَّ رَبِّى بِمَا تَعْمَلُونَ مُحِيطٌۭ ﴾

“Said he: "O my people! Do you hold my family in greater esteem than God? -for, Him you regard as something that may be cast behind you and be forgotten! Verily, my Sustainer encompasses [with His might] all that you do!”

The people of Shu‘ayb’s community considered themselves Lords of Midian, taking things which had been given to them for the purpose of putting them to the test as their inalienable right. With all this in mind, they planned aggressive measures against Shu‘ayb. They even threatened to banish him and his companions from their land ( 7:88 ). But in the land which they considered their very own and of which they had become landlords, a terrible earthquake with horrifying tremors erupted at God’s behest; as a result of which, the whole region was destroyed. They were annihilated in their own domain, as if they had never existed. However, those members of the community who had accepted Shu‘ayb’s word, and had become his companions, were saved by special divine intervention.