﴿ كَأَن لَّمْ يَغْنَوْا۟ فِيهَآ ۗ أَلَا بُعْدًۭا لِّمَدْيَنَ كَمَا بَعِدَتْ ثَمُودُ ﴾

“as though they had never lived there. Oh, away with [the people of] Madyan, even as the Thamud have been done away with!”

The people of Shu‘ayb’s community considered themselves Lords of Midian, taking things which had been given to them for the purpose of putting them to the test as their inalienable right. With all this in mind, they planned aggressive measures against Shu‘ayb. They even threatened to banish him and his companions from their land ( 7:88 ). But in the land which they considered their very own and of which they had become landlords, a terrible earthquake with horrifying tremors erupted at God’s behest; as a result of which, the whole region was destroyed. They were annihilated in their own domain, as if they had never existed. However, those members of the community who had accepted Shu‘ayb’s word, and had become his companions, were saved by special divine intervention.