﴿ فَأَرْسَلْنَا فِيهِمْ رَسُولًۭا مِّنْهُمْ أَنِ ٱعْبُدُوا۟ ٱللَّهَ مَا لَكُم مِّنْ إِلَٰهٍ غَيْرُهُۥٓ ۖ أَفَلَا تَتَّقُونَ ﴾

“and [every time] We sent unto them an apostle from among themselves, [he told them:] “Worship God [alone]: you have no deity other than Him. Will you not, then, become conscious of Him?””

After being delivered in the Ark from the Great Flood, the generation of believers in Noah flourished, but again, with the passage of the centuries, they plunged into the same evils in which their predecessors had indulged. Here perhaps the community referred to is that which is known as the ‘Ad. These people had neglected and forgotton God and were preoccupied with serving entities other than God. Once again a prophet of God, in this case Hud, appeared among them and made them aware of the Truth. But, like their predecessors, the chiefs of the community ranged themselves against the prophet. These chiefs had assumed leadership of the people and were surrounded by plenty and prosperity. It is a common weakness of those who are fortunate enough to acquire wealth and power to presume that this is ample proof of their being on the path of Truth. This was also true of these chiefs. Their prosperity and power prevented them from thinking that they could be wrong. They observed that the Prophet was not surrounded by heaps of wealth, nor was he seated upon a throne of power. So they considered him to be a lowly person. Due to the importance they attached to worldly glamour, they failed to understand the spiritual mission of the Prophet.