﴿ وَعَادًۭا وَثَمُودَا۟ وَقَد تَّبَيَّنَ لَكُم مِّن مَّسَٰكِنِهِمْ ۖ وَزَيَّنَ لَهُمُ ٱلشَّيْطَٰنُ أَعْمَٰلَهُمْ فَصَدَّهُمْ عَنِ ٱلسَّبِيلِ وَكَانُوا۟ مُسْتَبْصِرِينَ ﴾

“AND [the tribes of] Ad and Thamud [too, did We destroy -] as should have become obvious to you from [whatever there remains of] their dwellings. [They perished] because Satan had made their [sinful] doings seem goodly to them, and thus had barred them from the path [of God] despite their having been endowed with the ability to perceive the truth.”

God’s retribution was likewise meted out to the ‘Ad and the Thamud. They were very shrewd in their worldly affairs, but they proved most foolish in the matter of the Hereafter. They learned the secret of carving houses out of rocky mountain sides, but not the secret of shaping their lives under the guidance of their prophet. The reason for this was what is known as false glorification of deeds, or taz’in. Satan misled them into thinking that building up their worldly position was the genuine aim of life, and that if worldly success were achieved, nothing would pose any problem after that. But this deception was of no avail to them and neither will such fraudulence be of any avail to anybody at any time. In ancient times the ‘Ad people inhabited the area of southern Arabia, which is now known as Yemen, Ahqaf and Hadramouth. Similarly, the Thamud people inhabited the areas located in the northern part of Hijaz stretching from Rabegh to Aquaba and from Madinah and Khyber to Tyma and Tabuk.