﴿ فَأَذَاقَهُمُ ٱللَّهُ ٱلْخِزْىَ فِى ٱلْحَيَوٰةِ ٱلدُّنْيَا ۖ وَلَعَذَابُ ٱلْءَاخِرَةِ أَكْبَرُ ۚ لَوْ كَانُوا۟ يَعْلَمُونَ ﴾

“and thus God let them taste ignominy [even] in the life of this world. Yet [how] much greater will be the [sinners’] suffering in the life to come - if they [who now deny the truth] but knew it!”

Man always tries to save his face from injuries, but the punishment of Doomsday will so encompass man that it will not be possible for him to save any part of his body. In fact he will stand before the ineluctable punishment, as if using his face as a shield against it. In the eyes of God, the greatest crime a man can commit is not to admit to the Truth when it reveals itself to him. Such people can never escape the scourge of God.