﴿ فَأَمَّا عَادٌۭ فَٱسْتَكْبَرُوا۟ فِى ٱلْأَرْضِ بِغَيْرِ ٱلْحَقِّ وَقَالُوا۟ مَنْ أَشَدُّ مِنَّا قُوَّةً ۖ أَوَلَمْ يَرَوْا۟ أَنَّ ٱللَّهَ ٱلَّذِى خَلَقَهُمْ هُوَ أَشَدُّ مِنْهُمْ قُوَّةًۭ ۖ وَكَانُوا۟ بِـَٔايَٰتِنَا يَجْحَدُونَ ﴾

“Now as for [the tribe of] Ad, they walked arrogantly on earth, [offending] against all right, and saying, “Who could have a power greater than ours?” Why - were they, then, not aware that God, who created them, had a power greater than theirs? But they went on rejecting Our messages;”

Man is living in a world where the vastness of heaven and earth negates the greatness of man; where the event of death proves that man is a non-entity and truly powerless. In spite of this, man poses as being great and harbours no doubts of his power. God, time and again, causes the Truth to be revealed and declared, thus disproving man’s claim to greatness. But man does not learn a lesson until he is destroyed. The ruins of the ‘Ad, Thamud and other communities are concrete examples of the results of human folly. The very days that these peoples considered auspicious became the very reverse at the behest of the Almighty. Here ‘inauspicious days’ means winter, for the Arabs called winter inauspicious.